Successful retailers have always been, in my opinion, the masters of messaging and the gurus of in-store psychology. They know every trick in the book to lure customers around their shops and basically get us to spend more and more. So given every inch of the in-store experience is mapped out why do so many shops hand sanitistation units look so ugly, have no brand and/or messaging and basically feel like an after thought?
I understand that the covid-19 pandemic hit retail hard and with new government safety guidelines there was a mass frenzy to buy hand sanitiser by the bucket load. But what I don’t understand is why so many retailers have failed to capitalise on this invaluable opportunity to customise, and regularly update, their hand sanitisation stations.
Just think about it, you have a queue of customers waiting to clean their hands before they shop. This is the perfect opportunity to present them with your latest promotion/offer! This really isn’t rocket science. In fact the better you do it, the better the customer experience is, the more stuff you sell and the more likely a customer is going to come back. So it’s a WIN/WIN.
As a retailer you also have warehouses where you need to protect suppliers and employees. How wonderful would it be to have words of gratitude for your workers and maybe your company values? Again another missed opportunity by so many.
Whilst we have light at the end of a very dark Covid-19 tunnel with the news of vaccine lets face it hand hygiene is going to be around for a very long time yet!
If your company panic bought sanitisation units earlier in the year now is the time to rethink these units not just for the health and safety benefits but also as prime retail space.
At SanStand we’ve produced thousands of stands for multiple business across the UK including hundreds of retail stores. We work with our customers to update the campaign messaging on a regular basis.
Our stands are high quality, highly visual, fully customisable and at an affordable price point. We can be supply high volumes in as little as 5 days across the UK. Call us today to see how we can help you in 2021!